Thursday, January 14, 2021

Virtue Signaling & Moral Grandstanding

 

Link to Time Image/Getty Images 2020

Virtue signaling is a 2015 term meaning that people are advertising themselves as kind, decent, and virtuous. Virtue signaling is a term used to shame others for their moral grandstanding.

Moral grandstanding combines the concept of a moral proclamation with the concept of a prominent display (see Tosi & Warmke, 2016). Making moral pronouncements is risky because human beings have different views on morality and rarely live lives that match the call to a moral stance.

Grandstanding of any type is also risky because people may look closely at what the speaker is saying or doing and find fault if the pronouncements from the public grandstand seem hollow, false, or a thinly disguised attempt to win votes or profit from a newly discovered cause—often presented as a moral cause.

Psychological scientists find that people are harsher in their moral judgments when they perceive a selfish motivation compared to people who do not make a moral judgment (Zaki & Cikara, 2020).

Zaki and Cikara suggest that virtue signaling may work under certain conditions. If you follow politics or religion, you have likely seen many people saying or doing things that their leaders say or do. Loud and prominent voices are signals. People often do not know what other’s think. Most people are influenced by frequent and persistent opinions. Opinions and information are powerful forces for social change. Opinions can create social norms, which people adopt without a great deal of thought.

Virtue signaling that leads to conformity may be judged in terms of effectiveness. The actions that are signaled are those subject to be examined for their moral worth.

Cite this post

Sutton, G. W. (2021, January 14). Virtue signaling & moral grandstanding. SuttonPsychology. https://suttonpsychology.blogspot.com/2021/01/virtue-signaling-moral-grandstanding.html


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