The Stroop effect is a phenomenon in psychology where there is a delay in reaction time when the name of a color doesn't match the color in which it's printed. This effect is demonstrated in a color test, also known as the Stroop test or task, where it takes longer to name the color and there is a higher likelihood of getting it wrong when the color of the word doesn't match the name of the word. The Stroop effect was first described by psychologist John Ridley Stroop in the 1930s¹.
Sources:
Geoffrey Sutton in Conversation with Bing, 5/24/2023
(1) How the Stroop Effect Works - Verywell Mind.
https://www.verywellmind.com/what-is-the-stroop-effect-2795832.
(2) Stroop effect - Wikipedia. https://en.wikipedia.org/wiki/Stroop_effect.
(3) Stroop Effect Experiment in Psychology.
https://www.simplypsychology.org/stroop-effect.html.
(4) What Is The Stroop Effect? » Science ABC.
https://www.scienceabc.com/humans/what-is-stroop-effect.html.
Geoffrey W. Sutton, PhD is Emeritus Professor of Psychology. He retired from a clinical practice and was credentialed in clinical neuropsychology and psychopharmacology. His website is www.suttong.com
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