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| Which fruit was it? 2023 Geoffrey W. Sutton & Bing AI |
The fan effect refers to a pattern of multiple associations in memory that make it more difficult to recall concepts that have multiple associations compared to those with fewer associations.
The effect is measured by increased response time and error rates for recall tasks.
The effect is credited to psychological scientist John Anderson.
References
Anderson, J. R. (1974). Retrieval of propositional information from long-term memory. Cognitive Psychology, 6(4), 451–474. https://doi.org/10.1016/0010-0285(74)90021-8
Anderson, J. R., & Reder, L. M. (1999). The fan effect: New results and new theories. Journal of Experimental Psychology: General, 128(2), 186–197. https://doi.org/10.1037/0096-3445.128.2.186
Geoffrey W. Sutton, PhD is Emeritus Professor of Psychology. He retired from a clinical practice and was credentialed in clinical neuropsychology and psychopharmacology. His website is www.suttong.com
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