In psychology, the Kewpie doll effect refers to the effect of a child's physical appearance on caring behavior. The appearance of a long forehead and rounded face elicits caregiving.
The term Kewpie comes from the word cupid. Kewpie dolls were popular between 1910 and 1940. And cupids were characters in the American magazine, Ladies' Home Journal.
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Related
Alley, T. R. (1981). Head shape and the perception of cuteness. Developmental Psychology, 17(5), 650–654. https://doi.org/10.1037/0012-1649.17.5.650
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