boomerang effect in psychology

The boomerang effect in psychology refers to a phenomenon where attempts to persuade individuals to change their attitudes or behaviors can sometimes lead to the opposite effect, resulting in a reinforcement of the original beliefs or behaviors. This effect can occur when the persuasive message is perceived as threatening to the individual's sense of freedom or autonomy, leading to reactance and a defensive response that strengthens the original behavior or belief.

For example, a study found that anti-smoking campaigns that used graphic and fear-based messages resulted in some smokers actually increasing their smoking behavior, as they felt their freedom of choice was being threatened (Miller & Prentice, 2016).

Parents and teachers may observe this effect when trying to change a child's behavior. Other strategies may be more effective.

Reference

Miller, C. H., & Prentice, D. A. (2016). Changing norms to change behavior. Annual Review of Psychology, 67, 339-361. doi: 10.1146/annurev-psych-010814-015013

A book offering different strategies may be helpful for parents and educators.

Discipline With Respect  on AMAZON and elsewhere.

Geoffrey W. Sutton, PhD is Emeritus Professor of Psychology. He retired from a clinical practice and was credentialed in clinical neuropsychology and psychopharmacology. His website is  www.suttong.com

 

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