According to the sociocultural assimilation hypothesis, some personality traits elicit the tendency to “swim with the sociocultural tide.” More precisely, people high on those traits should exhibit a given behavior more strongly than they would otherwise do, if that behavior is normative in their culture. By contrast, people high on those traits should exhibit the same behavior less strongly than they would otherwise, if that behavior is non-normative in their culture. Thus, according to the sociocultural assimilation hypothesis some personality traits elicit a motive to behave more normatively. According to the sociocultural contrast hypothesis, some personality traits elicit the tendency to “swim against the sociocultural tide.” More precisely, people high on those traits should exhibit a given behavior more strongly than they would otherwise do, if that behavior is non-normative in their culture. By contrast, people high on those traits should exhibit the same behavior less strongly than they would otherwise do, if that behavior is normative in their culture. Thus, according the sociocultural contrast hypothesis, certain personality traits elicit a motive to behave less normatively.
(p 1666, Entringer et al., 2020)
Geoffrey W. Sutton, PhD is Emeritus Professor of Psychology. He retired from a clinical practice and was credentialed in clinical neuropsychology and psychopharmacology. His website is www.suttong.com
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