Greta Thunberg Effect

 

Greta Thunberg-Wikipedia

The Greta Thunberg Effect is a willingness to become an activist.

The concept is based on a survey of more than 1,300 US adults. Those familiar with activist Greta Thunberg were more confident of their ability to work with others for climate change and more willing to perform activist actions like signing petitions and making donations.

The researchers clarify that they are not referring to a cause-effect relationship.

Source of this information at SPSP.org 

Reference

Sabherwal, A., Ballew, M. T., van der Linden, S., Gustafson, A., Goldberg, M. H., Maibach,     E. W., Kotcher, J. E., Swim, J. K., Rosenthal, S. A., & Leiserowitz, A. (2021). The Greta Thunberg Effect: Familiarity with Greta Thunberg predicts intentions to engage in climate activism in the United States. Journal of Applied Social Psychology. doi: 10.1111/jasp.12737. https://onlinelibrary.wiley.com/doi/10.1111/jasp.12737

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Availability heuristic or availability bias in psychology

The availability heuristic refers to a mental process of forming a judgment or making a decision based on information that readily comes to mind rather than a careful analysis of all relevant information.

Psychological scientists Amos Tversky and Daniel Kahneman are credited with the research supporting the existence of the availability heuristic or bias.

People tend to give more weight to recent or easily recalled information instead of searching for all the relevant information when making a decision.

Factors contributing to "availability."

Recency bias- Recent information gets more weight because it is more easily recalled. Obviously, in serious matters, older information may be more or equally relevant.

Consequences- When the consequences or outcomes of an event are easy to remember, those consequences appear greater than do others.

Frequency and probability- When people easily recall information about an event, they are apt to overestimate its frequency or the probability of the event occurring. Airline accidents in the news can lead to seriously overestimating the risk of flying.

Problems with the availability heuristic- When people make a quick decision based on easily available information, they may make a serious mistake. The process of thinking about all the relevant evidence can be too slow and effortful for many people, but in some cases, a careful analysis is critical to health and wellbeing.

Another term: Availability bias

Learn more about heuristics in Thinking, Fast and Slow by Kahneman

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Microfriendships

Microfriendships are brief friendly interactions with others characterized by kindness and resulting in happy feelings. Examples include pleasant conversations with a stranger in a subway, a taxi driver, a store clerk, or restaurant waitstaff.

Learn more in an essay on this topic by David Myers "The Happy Science of Micro-Friendships."

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