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The bystander effect is the influence of people on others to do nothing to help people who are being assaulted or in distress. The more people present, the greater the tendency to do nothing. In contrast, when there are no or only a few people present, there is a stronger likelihood that the victim will get help.
The psychological scientists often cited for their study of the bystander effect are Bibb Latané and John Darley.
Reference
Darley, J. M., & Latane, B. (1968). Bystander intervention in emergencies: Diffusion of responsibility. Journal of Personality and Social Psychology, 8(4, Pt.1), 377–383. https://doi.org/10.1037/h0025589
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