The zealous pursuit focuses on an ideal that offers hope and strength, bolsters values and convictions. People are motivated to become closed minded. They may increase religious fervor or political extremism depending on their value system.
RAM is based on the neuropsychology of anxiety. Anxiety rises in situations of uncertainty. RAM proposes that people deal with anxious uncertainty by ardently pursuing meaningful goals. When anxious, people become more vigilant and prepare for fight or flight responses.
Example
People with travel plans during the 2020 Coronavirus pandemic anxiously searched online for information about the virus, government announcements, and travel news. Many zealously warned of the growing extent of the flu. Others tried to encourage people with religious messages. Some sought financial safety by selling their shares in businesses. Others focused on repeating messages about washing hands and avoiding social contact. Even the hand washing was couched in religious language as "Holy Hygiene."
Related concepts / posts
Terror Management Theory
Meaning Maintenance Model
Reference
McGregor, I. (2006). Offensive defensiveness: Toward an integrative neuroscience of compensatory zeal after mortality salience, personal uncertainty, and other poignant self-threats. Psychological Inquiry, 17(4), 299–308. https://doi.org/10.1080/10478400701366977
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